marketing matters

with Cammie McKenzie
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The Power of Positive Thinking in Business and in Life

Marketing Matters with Cammie McKenzie

 
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Can I Have an A Please? 

Cammie McKenzie - 2002
  • Sign of the Times

 
The other day I was drivving home with my five-year old daughter and as we entered Cape Coral it hit me! Yes, that big tall sign that has new messages every few days. I've always thought of it as a kind of welcome sign to those who are entering the Cape for the first time. Well, it hit me right between the eyes when I noticed the two misspelled words that it was so proudly displaying. I'm not one for perfection at any cost but, folks, we are talking about a huge sign that no one can miss! Not able to control myself, I drove directly to the establishment thinking someone would surely want to know of this mistake and correct it immediately. I raced up to the desk and expressed my concern. The listener wasn't nearly as troubled as I was. Instead he explained that, no doubt, they ran out of the other letters. Call me crazy but I say "Order More". And, in the meantime, please don't give our children the idea that it is okay to exchange one letter for another! Imagine that!

Cammie McKenzie is a Customer Service Consultant for both small and large companies educating about, promoting for, and instilling into the company's culture that positive attitude is NOT the exception - it SHOULD BE the rule. 

Mailbag Editor, The News-Press

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