marketing matters

with Cammie McKenzie
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The Power of Positive Thinking in Business and in Life

Marketing Matters with Cammie McKenzie

 

Lee Memorial Health System

By Carol O. Simonds, Director of Leadership Development, Lee Memorial Health System

I am writing you to recommend Cammie McKenzie, MA and MBA for the ABWA's keynote address. Ms. McKenzie conducted four sessions of the training program, Just What the Patient Ordered...Great Customer Service! for Lee Memorial Health System in 2003. She was able to quickly grasp the issues important to our corporate culture and tailor her presentation accordingly. The result was both well attended and well received.

Ms. McKenzie's presentation was well organized and followed a logical sequence. She clarified the purpose and importance of her topic early on and used analogies to make her presentation more interesting. Ms. McKenzie kept her audience engaged through the use of techniques such as illustrations, humor, an appealing style, body language and voice inflection. She was careful to seek input from her audience, checked for understanding and responded appropriately.

Ms. McKenzie's educational, cultural and business background makes her an excellent choice for the ABWA. We wish her and the ABWA much success. Please do not hesitate to call me should you require further information.

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